Ceramics is never an end in itself: in it imagination, technical and expressive skills converge to compete and shape an environment, to create great architecture and great civilisations. But to achieve all this, artists and industrialists have to work together patiently, “they have to try and try again” to evolve, as happened in a Tuscan company, the Bitossi factory in Montelupo Fiorentino.
Documents mention the Bitossi family in the territory of Montelupo Fiorentino since 1536. In this place of ancient ceramic tradition, a few kilometres from the city of Florence, over the centuries the Bitossis have been kilnsmen, sculptors and painters, but above all they have dedicated themselves to ceramics, introducing an extraordinary stylistic and formal renewal in the early decades of the 20th century.
