Psychology of Colors – Interior Design Mood Boosters

Although we are known for our goal of pursuing timeless beauty and creating elegance through natural color palettes in our interior design projects, we are thrilled to devote the first blog series from our project #schoolofdesign to bold color choices and the psychology behind them.

As a matter of fact, we adore incorporating diverse color schemes into interior designs and use playful accents as instant mood boosters and energy enhancers. Introduction of colorful items and patterns into interiors can express attitude, create spark or even portray drama. On the other hand, certain color choices can also evoke feelings of calmness, harmony and balance.

We are convinced that interior design is a great way of self-expression and identity formation through environment we can thrive in. Therefore, we perceive these design choices as a crucial element of our culture. While very closely connected to fashion, interior design is here to re-invent our living and business spaces according to our personal vision, creativity and lifestyle.

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A Brief History of Color Psychology

During the late seventeenth century, Sir Isaac Newton discovered the color spectrum and explored how each color is defined by a different wavelength of light. In 1704, Newton developed the color wheel. In the early twentieth century, Swiss psychiatrist Carl Jung studied the effects of color on the human mind. Jung eventually developed a form of color therapy that allowed his patients to express themselves with colors and images. Today, color psychology is primarily used in marketing, advertising and design.

Recognized globally as a leading source of color expertise, Pantone Color Institute provides universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone expertise to help define, communicate and control color from inspiration to realization – across various materials and finishes for graphics, fashion and product design.


Pantone Color of the Year

Since 2000, the Pantone Color Institute has been choosing the “Color of The Year” every year. Having become a real pop culture phenomenon, the announcement of the color of the year by the Pantone Color Institute attracts the attention of the world design landscape and tries to convey an iconic message through psychology of colors to billions of color addicts. The leading element of color psychology for the specific year is selected by a group of experts who travel the world, visiting fashion shows, fairs, social events and famous tourist destinations to become aware of the hottest shades and emerging trends. What makes the color of the year important are two things: it indicates the color of the moment within a relevant sector such as fashion and design and reflects what is happening in society.


PANTONE 17-3938 Very Peri

A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity. Psychology of this color in interior design is aimed at displaying a carefree confidence and a daring curiosity that animates our creative spirit. Moreover, the inquisitive and intriguing spirit of PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives and reinvent our living spaces.

Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.

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